When Porsche set out to launch the all-electric Macan 4, the brief was clear: prove that electric could still deliver the excitement, emotion and performance Porsche's most loyal petrol drivers expect. For a brand built on the sound and feel of combustion, that's no small ask.

When Carnival Cruise Line's Carnival Adventure sailed into Sydney Harbour, it wasn't travelling alone. Bobbing alongside it was a custom-built, larger-than-life FUN emoji, complete with sunglasses and a captain's hat, there to make sure nobody missed the point: Carnival is 4 Times the FUN.

Events are a potent but underestimated tool for building a vibrant workplace culture in today's corporate world.

Explore event mastery with a focus on storytelling, audience engagement & conversation to create events that people can't stop raving about.