House of Colour

To celebrate our client’s new product range and VIVID Sydney partnership, we transformed a collection of Sydney Dance Company studios into an intriguing House of Colour. Our goal was to create an interactive exploration of colour in the home, designed to challenge the status quo of neutral colour-based interior design.

Throughout each day, media journeyed through the spaces to explore a dynamic pop-up kitchen, laundry and living room purpose-built by Event Emporium. Each in-situ media experience demonstrated how our client’s colourful new products inspired their decorating decisions and enhancements for the modern home. ​

In the evening, influencers and media enjoyed a VIVID-inspired immersive neon-lit dinner. The theatrical menu was engineered by Masterchef alum Pete Campbell, with each course highlighting key benefits from signature products in a full sensory way. After a dramatic reveal, the space told a story through the artistic story-driven menu, changing lighting states, music and atmosphere. ​

Social amplification and media targets were surpassed, attributed to the seamless way we connected influencers and media. Each stage of the event offered surprise and delight, eminently ‘shareable’ moments. Guests said it was truly the most engaging custom journey they had experienced in a long time.